The Swan Experience, held for the first time in the luxury setting of the Marina di Scarlino, was conceived to provide a complete insight into the Swan world. “We have worked very hard to develop Swan as a global brand through all areas of our activities,” explained Nautor’s Swan Chairman Leonardo Ferragamo. “The Swan Experience here in Scarlino has provided us with the first real opportunity to showcase all of these aspects and how they relate. This includes our craftsmanship, the many elegant and innovative models and ranges, the One Design racing, the brokerage and charter services as well as the Global Customer Care Service.” One core aspect of The Swan Experience was the Private Boat Show which provided Swan owners and guests with the rare opportunity to admire a range of models from the marque’s proud history. On display were the Swan 48, Swan 54, Swan 65, Swan 70, Swan 75, Swan 78 and the Swan 115.
Guests also had the possibility to visit the Nautor’s Swan Global Service in Scarlino, the new star of the brand born to assist clients 24/7, where the team was available to explain all the services offered. The Swan Experience was organized with the full respect of health and safety regulations, and this was a key ingredient of the relaxed atmosphere for the guests, who were able to entertain themselves with test drives powered by Automobili Lamborghini, the beautiful Art Exhibition, Mare, by Roberto Ghezzi, which underlines the sustainable commitment of the brand hand in hand with Marevivo.
The event saw the participation of other high-end partners who contributed to the success of the “experience”: AON, Automobili Lamborghini, Banor, Bottega Conticelli, Ferrari Trento, Disaronno, Garmin, Marevivo, Michela Nicoli, North Sails, Quantum Sails, Rigoni D’Asiago, Sease and UYN.
The Swan Experience will continue to evolve and is scheduled to return next year.